But what exactly does this mean for Aussies who use the platform?
After expanding to Canada and the UK over the last year, Sydney is now home to the company s first base in the Southern Hemisphere.
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Reddit s Chief Operating Officer Jen Wong. (Supplied)
Jen Wong, Reddit s Chief Operating Officer, told 9News the expansion would open a variety of doors to Australian businesses, as well as strengthen and build out Aussie communities. This brings an immense opportunity for Aussie brands seeking to engage with audiences seeking information to make decisions, Ms Wong said.
Ms Wong said more than half of Reddit s user base is more likely to trust a brand that takes part on the platform.