Jayshree Sundar, a top-notch advertising executive, had never handled a political account till she was hired by Congress in January 2004. She and her team went on to help script the party's spectacular victory against Atal Bihari Vajpayee's BJP in the Lok Sabha elections that year.
Jayshree M Sundar’s book 'Don't Forget 2004: Advertising Secrets of an Impossible Election Victory' captures the defining moment, where the challenger Congress scrip.
Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising secrets of an impossible ELECTION VICTORY’ by Jayshree M Sundar and start flipping through its pages, you can’t put it down. Written in the manner of a fast-paced diary and personal narrative, it keeps you thirsting for more, and it