As prominent media company RK Swamy listed on the Bombay Stock Exchange yesterday, ad industry veteran Ramesh Narayan shares his candid thoughts on why the moment was a matter of pride not just for the industry, but India itself
Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising secrets of an impossible ELECTION VICTORY’ by Jayshree M Sundar and start flipping through its pages, you can’t put it down. Written in the manner of a fast-paced diary and personal narrative, it keeps you thirsting for more, and it