Influencer marketing isn’t just for direct-to-consumer brands anymore to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.
Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.
Engaging Gen-Zers is no easy feat; these digital natives have strong opinions about brands’ impact on society, shorter attention spans and a tendency to use ad-blockers.
14 Smart Predictions About The Future Of Advertising On X (Twitter) informationng.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from informationng.com Daily Mail and Mail on Sunday newspapers.