Streaming Media s Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount s role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.
The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
How do you maintain five-nines uptime for tentpole event streams reaching hundreds of thousands or millions of users? CBS Sports Digital s Corey Smith, Bulldog DM s John Petrocelli, and EdgeNext s Joshua Johnson offer tips and best practices for successfully scaling up your streams in this clip from Streaming Media Connect 2023.
How do you meet the challenges of monitoring stream performance and quality for dozens or thousands of live streams at once? Experts from Paramount, Dolby, TAG Video Systems, and Nomad Technologies discuss multistream monitoring tech and strategies in this panel from Streaming Media West 2022.
End-to-end workflows for live streaming at scale are complex affairs, with troubleshooting challenges at each stage when delivery breaks down. An expert panel from Paramount, Amagi, TAG VS, and Nomad Technologies discusses key best practices for troubleshooting large-scale streams when the pressure is on.