April 21 2021, 9:49 am | BY Kim Shaw | No Comments
BBH Singapore’s new campaign film for NTUC Income, shot with a nano-drone in a single take, launches their evolved promise to put its customers first. The campaign shows Income evolving from an insurer ‘Made Different’ to a company that is ‘Made Yours’.
The integrated brand campaign, led by a two-minute film, celebrates the distinct experiences and life journey of every person. It features a nano-drone shot that flies through a housing complex capturing unique moments in different homes in a single take. The film demonstrates how diverse Singaporeans’ lives are despite living side by side, and how no two moments are experienced the same way, just as how no two Singaporeans’ financial needs are the same.
NTUC Income refreshes tagline to suit changing consumer needs Details 21 April 2021
To serve the changing needs of consumers, NTUC Income (Income) is evolving its tagline from an insurer Made Different to a company that is Made Yours , taking a personal approach to financial planning and designing products, services and customer experiences that are suited to every individual.
Along with the change in the tagline, the brand will be running an integrated brand campaign, led by a two-minute film, which celebrates the distinct experiences and life journey of every person. It features a nano-drone shot that flies through a housing complex capturing unique moments in different homes in a single take. The film demonstrates how diverse Singaporeans’ lives are despite living side by side, and how no two moments are experienced the same way, just as how no two Singaporeans’ financial needs are the same.
February 9 2021, 10:56 am | BY Kim Shaw | 2 Comments
Sentosa Development Corporation and BBH Singapore are celebrating Valentine’s Day differently this year with gorgeous locally-sourced Valentine’s Day bouquets.
In Singapore thousands of bouquets are exchanged each year for Valentine’s Day, with many imported from all over the world, contributing to greenhouse gas emissions due to their air freight.
Collaborating with botanical design studio, This Humid House, Sentosa has created an exclusive range of Eco Bouquets sourced from flora and blooms that have been cultivated at the resort island’s nursery and gardens, as part of environmental landscaping efforts. A total of 40 bouquets will be up for grabs through a contest launched on Sentosa’s Facebook and Instagram channels.