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Latest BBH Singapore campaign for Income celebrates Real Care

Singaporean insurer, Income has launched a new campaign created by BBH Singapore to remind people of what real care looks like.

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Touch Community Services Conveys a Message of Hope in Animated Film from BBH Singapore

Touch Community Services Conveys a Message of Hope in Animated Film from BBH Singapore
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Khairul mondziOscar burgessPriscilla toh samantha wongWendi chongJanson choo khairul mondziJoyce angAiden whittamHead of communicationsHead of partnershipCommunity servicesManagement transformation officeTouch community services conveysAnimated filmCommunity services conveysFix youJames tan

BBH Singapore s latest campaign for TOUCH Community Services conveys a message of hope

July 6 2021, 11:39 am | BY Kim Shaw | No Comments For our Singapore readers here’s BBH Singapore’s latest campaign for TOUCH (geo locked to Singapore only due to music usage rights on the Coldplay track). The campaign is led by a stop motion animated film, following the story of a young person finding his true potential despite feeling insignificant to the world. Charity is often a two way street – it not only helps uplift vulnerable groups, it can also be a fulfilling experience for the donors and volunteers. This is the premise of a new campaign “Everyone can be Someone”, launched by charity organisation TOUCH Community Services (TOUCH), which aims to show Singaporeans that everyone has the power to make a difference and achieve greatness.

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NTUC Income s New Film is an Amazing Single Shot Trip Through Life

NTUC Income s New Film is an Amazing Single Shot Trip Through Life
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NTUC Income s single take film via BBH Singapore promises to put its customers first

April 21 2021, 9:49 am | BY Kim Shaw | No Comments BBH Singapore’s new campaign film for NTUC Income, shot with a nano-drone in a single take, launches their evolved promise to put its customers first. The campaign shows Income evolving from an insurer ‘Made Different’ to a company that is ‘Made Yours’. The integrated brand campaign, led by a two-minute film, celebrates the distinct experiences and life journey of every person. It features a nano-drone shot that flies through a housing complex capturing unique moments in different homes in a single take. The film demonstrates how diverse Singaporeans’ lives are despite living side by side, and how no two moments are experienced the same way, just as how no two Singaporeans’ financial needs are the same.

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