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The Army launched a new series of recruiting videos on May 4 titled âThe Calling.â
The campaign was designed to close the relatability gap between Gen Z and Americaâs largest military branch by offering an in-depth look at the people behind the uniform, according to an Army spokesman.
Specifically, the animated series highlights a diverse group of Soldiers and profiles five Soldiers and tells their âdeeply emotional and diverse origin stories.â
The featured Soldiers include Cpl. Emma Malonelord, 1st Lt. David Toguchi, 1st Lt. RudSheld Plaisir, 1st Lt. Janeen Phelps and Spc. Jennifer Liriano.
This effort is a distinct departure from previous Army campaigns because of the visual approach and the intimate portrayal of those who serve.
Hawaii soldier featured in Armyâs new anime recruiting campaign
Hawaii soldier featured in Armyâs new anime recruiting campaign By Jim Mendoza | May 6, 2021 at 4:44 PM HST - Updated May 6 at 4:46 PM
HONOLULU, Hawaii (HawaiiNewsNow) - The US Army is now using animation to reach Generation Z youth who have been raised on the internet and social media.
Itâs new recruiting tool on YouTube is called âThe Calling.â
âI was very impressed. I felt like they told my story really well,â said 1st Lt. David Toguchi.
Heâs featured in one of the short animated films that reveal the struggles and triumphs of young soldiers who answered the call to service.
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Replay Video UP NEXT The U.S. Army is turning to animation to attract Generation Z s reputed short-attention span by profiling five soldiers who candidly share their personal experiences in eventually joining up. It s another of the Army s novel approaches to recruiting soldiers from Generation Z, the description used for tech-savvy young people born in the late 1990s and 2000s who are the first to have grown up with access to the internet and smartphones. © US Army The first effort was in late 2019 with the What s Your Warrior recruiting campaign that focused less on combat roles and more on non-traditional careers in the Army that may have had more appeal.MORE: Biden picks 1st woman to be Army secretary
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