The Army launched a new series of recruiting videos on May 4 titled âThe Calling.â
The campaign was designed to close the relatability gap between Gen Z and Americaâs largest military branch by offering an in-depth look at the people behind the uniform, according to an Army spokesman.
Specifically, the animated series highlights a diverse group of Soldiers and profiles five Soldiers and tells their âdeeply emotional and diverse origin stories.â
The featured Soldiers include Cpl. Emma Malonelord, 1st Lt. David Toguchi, 1st Lt. RudSheld Plaisir, 1st Lt. Janeen Phelps and Spc. Jennifer Liriano.
This effort is a distinct departure from previous Army campaigns because of the visual approach and the intimate portrayal of those who serve.
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WASHINGTON, Jan. 12, 2021 /PRNewswire/ The U.S. Army announced the next chapter of the What s Your Warrior? marketing campaign, signaling an expansion of its ongoing efforts to showcase the breadth and depth of opportunities for today s youth to achieve their goals in America s largest military branch. Building on the success of the 2019 launch, the latest installment invites today s youth deeper into the Army experience through an exploration of 12 unique career specialties and the Soldiers who occupy them.
“History Needs Someone to Make It” :30 second video from the Army’s “What’s Your Warrior?” campaign.