Amazon beats TikTok as the most preferred ad environment adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
SINGAPORE, Sept. 7, 2022 /PRNewswire/ Kantar, the world's leading marketing data and analytics company today identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Media Reactions 2022, the third edition of Kantar's global Ad Equity ranking of.
Data-driven analytics and brand consulting company Kantar has today announced that Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats, is now available on Kantar Marketplace, its agile market research platform.