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How Monzo plans to win the hearts and minds of every living room

The British challenger bank just dropped its first above-the-line campaign in five years. Its newly appointed marketing chief AJ Coyne, a judge at The Drum Marketing Awards 2024, tells us why.

City ofUnited kingdomMoney never felt like monzoKantar marketplace

10 marketing trends for 2024

We don t pay influencers. We don t believe in influencer campaigns. We haven t seen any ROI from previous influencer campaigns. These are just a few of the roadblocks.

United statesUnited kingdomGonca bubaniRetail media networksContext labMarketing trendsMedia reactionsKantar media reactionsSustainable marketingKantar brandzSustainable transformation practiceKantar outstanding innovation awardsKantar marketplaceBrand footprintKantar retailMeaningful different salient

Kantar launches attention framework for ads with advanced facial coding technology

Kantar launches attention framework for ads with advanced facial coding technology
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Context labTed princeChief product officerKantar marketplace

Indian brands remain resilient during global slowdown

Indian brands remain resilient during global slowdown
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

United kingdomDeepender ranaSoumya mohantyBank noFinancial servicesBusiness technologyTelecom providersKotak mahindra bankTata consultancy servicesInsights divisionServices platformsAxis bank noKantar brandz topValuable indian brands reportState bankAxis bank

Kantar BrandZ Top 30 Most Valuable South African brands worth $31 6 billion

South Africa's most valuable brands in 2023 have a total combined value of $31.6 billion, according to the Kantar BrandZ Report.

South africaSouth africanIvan morokeTelecom providersCapitec bankCapitec bank noStandard bankFinancial servicesInsights divisionFirst national bankKantar brandz topValuable south african brandsNational bankFuture power indexBrand purpose indexDis chem pharmacies

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