Page 8 - Jane Ostler News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Host revealed for 2021 Tric Awards
pressandjournal.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressandjournal.co.uk Daily Mail and Mail on Sunday newspapers.
Ant and Dec lead nominations for 2021 TRIC Awards in partnership with OK!
ok.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ok.co.uk Daily Mail and Mail on Sunday newspapers.
Tech Tent: The end of ad tracking?
bbc.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.co.uk Daily Mail and Mail on Sunday newspapers.
Google and Kantar improve YouTube ad measurement
February 8, 2021 2:38
Google and Kantar have given marketers access to YouTube ad performance across all devices and platforms.
The announcement:
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform for measuring digital advertising effectiveness without the use of cookies.
With immediate effect, advertisers can independently measure ad campaign performance on YouTube, across all devices and platforms, through Kantar’s Brand Lift Insights, the world’s leading ad effectiveness measurement solution, with a normative database of more than 25,000 digital campaigns.