Google faces insider-trading claims over digital advertising
The allegations were made as the US firm battles an antitrust lawsuit in the US over its digital ad role
12 April 2021 • 6:53am
Google has been accused of insider trading in the digital advertising market in court documents which claim it ran a programme that allegedly gave it an advantage over rivals.
The tech firm - which is battling a US antitrust case over its alleged dominant position - is said to have run a scheme called “Project Bernanke” in which it used access to publishers’ servers to gain the upper hand in price negotiations with advertisers.
UK ranks 78th in the world for mobile data costs, says new report
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UK ranks 78th in the world for mobile data costs, says new report
thefonecast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thefonecast.com Daily Mail and Mail on Sunday newspapers.
Users who visit publishers signed up to the SWAN, which is aiming to be operational this summer, will only be asked to consent to personalised marketing once – with their choice then carrying over to all the other websites involved.
With that privacy message publishers would be able, if they choose, to explain to their readers why personalised ads help them make money and fund more journalists – where at the moment this value exchange is never explained.
A unique identifier enables the personalisation, if opted in, to be shared without the use of third-party cookies. Users will also be able to more easily tell websites if there are particular adverts they are uninterested in – which could mean publishers can better make the most of their ad slots and make more money.
Jan 26, 2021 4:45 AM PT
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies, Google s Group Product Manager for User Trust and Privacy Chetna Bindra wrote in the company s Ads & Commerce blog. When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started with the idea that groups of people with common interests could replace individual identifiers, she continued. Today, we re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.