Google vows no new user tracking in Chrome to sell ads local10.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from local10.com Daily Mail and Mail on Sunday newspapers.
Google is weaning itself off user-tracking "cookies" which allow the web giant to deliver personalised ads but which also have raised the hackles of privacy defenders. Last month, Google unveiled the results of tests showing an alternative to the longstanding tracking practice, claiming it could improve online privacy while still enabling advertisers to serve up relevant
Google moves away from diet of cookies kuwaittimes.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kuwaittimes.net Daily Mail and Mail on Sunday newspapers.
By James Rosewell-03 February 2021 13:00pm
James Rosewell, director of Marketers for an Open Web (MOW), a “group of newspaper publishers and technology companies” that deliver combined 320bn advertising impressions each year, is driving an anti-trust complaint in the UK against Google. Here, he outlines the group’s leading concerns regarding the Privacy Sandbox.
Google’s Privacy Sandbox remains a mystery to all but the most dedicated followers of web technology but it is potentially one of the biggest changes to hit digital advertising since the invention of the cookie. It is neither a ’sandbox’ or improving ’privacy’.
Announced in August 2019, the Privacy Sandbox is a group of 23 proposed technical changes to Google’s Chrome browser and the Chromium software that underpins many competitors’ browsers, including Microsoft, Opera and Samsung. These browsers account for more than 70% of web usage so any changes will have far-reaching impact. So wh