Campa Cola drink was created by the Pure Drinks Group in the 1970s. Pure Drinks Group introduced Coca-Cola into India in 1949 and was the sole manufacturer and distributor of Coca-Cola till 1977 when Coke was asked to leave. After that, the brand dominated the Indian market for the next 15 years in the absence of foreign competition.
Reliance Retail Ventures, the retail arm of billionaire Mukesh Ambani s Reliance group, has already introduced its three variants including its iconic cola flavour, orange and lemon at its selected stores. At present, Campa is bottled by Jallan Food products.