According to experts, Bisleri would find it tough to find a foothold in the soft drink market as the company will face stiff challenge from PepsiCo and CocaCola.
We have launched Campa Cola with the promise of great Indian taste, and consumers have embraced it wholeheartedly. We are scaling it up further in India, says the Director of Reliance Retail
Bisleri International was set to be acquired by Tata Group few months ago as Jayanti Chauhan’s father Ramesh Chauhan had made up his mind to sell the company.