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Marketers say commerce is both a priority and a challenge for accelerating brand

Marketers, get future ready With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands. The world of marketing is evolving at a superfast clip, making it challenging for marketers to make sense of the changes and keep pace with them. As per the findings of a recent report ‘Future Focus 2021: Brands Accelerated’ launched by iProspect, a Dentsu company, 32% of marketers feel that expanding commerce capabilities was the critical piece of the 2021 roadmap, and 26% see this as one of the most difficult challenges to face this year.

Rubeena singhPrerna mehrotraAmanda morrisseyMedia groupFuture focusBrands acceleratedDentsu singaporeIprospect indiaருபீனா சிங்பிரேர்ா மெஹ்ரோத்ராஅமண்டா மோரிஸ்ஸிமீடியா குழுஎதிர்கால கவனம்பிராண்டுகள் முடுக்கப்பட்டதெந்ட்சு சிங்கப்பூர்ப்ராஸ்பெக்ட் இந்தியா

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report

The report combines evidence-based research with interviews and responses from over 200 brand marketers in 29 countries iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from 200 brand marketers in 29 countries. Around 61% of the marketers polled for the report considered ‘building a highly convenient experience for the consumer’ as the most powerful lever to generate business growth.In today s world, convenience and relevancy of media to the consumer is key and 61% of marketers, polled for iProspect s Future Focus 2021: Brands Accelerated report, considered ‘building a highly convenient experience for the consumer’ as the most powerful lever to generate business growth.

Rubeena singhPrerna mehrotraIprospect indiaFuture focus 2021Consumer experienceAmanda morrisseyருபீனா சிங்பிரேர்ா மெஹ்ரோத்ராநுகர்வோர் அனுபவம்அமண்டா மோரிஸ்ஸி

iProspect s Future Focus 2021 study explores intersection of consumer attention, commerce and data | Digital

linkedin iProspect has launched the sixth edition of the ‘Future Focus 2021: Brands Accelerated’ report. The study aims to guide marketers looking to explore the latest consumer and industry advancements for brand growth, aiming to dive deep at the intersection of consumer attention, commerce and data. The 2021 edition carries responses from over 200 brand marketers across 29 countries. The report states how convenience and relevancy of media to the consumer is key, as 61% of marketers suggest that building a highly convenient experience for the consumer is the most powerful lever to generate business growth. The findings reveal that approximately 42% of marketers believe that the linear path to purchase is still as relevant today, despite the rise of digital, whereas 32% of marketers feel that expanding commerce capabilities is important for the 2021 roadmap. However, 26% of respondents see this as one of the most difficult challenges to

Rubeena singhPrerna mehrotraAmanda morrisseyMedia groupFuture focusBrands acceleratedWith future focusIprospect indiaDentsu internationalDentsu indiaFuture focus reportருபீனா சிங்பிரேர்ா மெஹ்ரோத்ராஅமண்டா மோரிஸ்ஸிமீடியா குழுஎதிர்கால கவனம்

iProspect explores intersection of consumer attention, commerce & data

iProspect explores intersection of consumer attention, commerce & data
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Rubeena singhPrerna mehrotraAmanda morrisseyMedia groupFuture focusBrands acceleratedGlobal presidentIprospect indiaருபீனா சிங்பிரேர்ா மெஹ்ரோத்ராஅமண்டா மோரிஸ்ஸிமீடியா குழுஎதிர்கால கவனம்பிராண்டுகள் முடுக்கப்பட்டஉலகளாவிய ப்ரெஸிடெஂட்ப்ராஸ்பெக்ட் இந்தியா

iProspect is set to define a new era of performance-driven brand building: Rubeena Singh

iProspect is set to define a new era of performance-driven brand building: Rubeena Singh
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Rubeena singhAmanda morrisseyGlobal president amanda morrisseyIprospect indiaDentsu indiaருபீனா சிங்அமண்டா மோரிஸ்ஸிஉலகளாவிய ப்ரெஸிடெஂட் அமண்டா மோரிஸ்ஸிப்ராஸ்பெக்ட் இந்தியாதெந்ட்சு இந்தியா