Barloworld calls on social entrepreneurs to apply for 2021/22 Barloworld MbewuSocial entrepreneurs are invited to submit their entries for consideration for incubation to the second leg of a Barloworld flagship entrepreneurial programme known as Mbewu. The entries for the 2021/2022 programme are open and close on 14 May 2021.
Smash burger dispute: Rocomamas to meet with food truck ownerRocoMamas will meet with Cape Town-based Rack n Grill food truck owner Muammer Kasu on 20 April, after the burger franchise was called out for corporate bullying tactics when it demanded that the small takeaway business refrains from using the term Smash Burger on its menu.
Massmart s CEO on Covid-driven consumer trends that ll stickWhile the financial impacts of the Covid-19 pandemic have left many retailers trading in an uncertain environment, Massmart CEO Mitch Slape said the retail group has recognised that while a large segment of consumers remains in financial distress, others are more fl
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Marketing & Media News in South Africa
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
Marketers, get future ready
With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands.
The world of marketing is evolving at a superfast clip, making it challenging for marketers to make sense of the changes and keep pace with them.
As per the findings of a recent report ‘Future Focus 2021: Brands Accelerated’ launched by iProspect, a Dentsu company, 32% of marketers feel that expanding commerce capabilities was the critical piece of the 2021 roadmap, and 26% see this as one of the most difficult challenges to face this year.
linkedin iProspect has launched the sixth edition of the ‘Future Focus 2021: Brands Accelerated’ report. The study aims to guide marketers looking to explore the latest consumer and industry advancements for brand growth, aiming to dive deep at the intersection of consumer attention, commerce and data. The 2021 edition carries responses from over 200 brand marketers across 29 countries. The report states how convenience and relevancy of media to the consumer is key, as 61% of marketers suggest that building a highly convenient experience for the consumer is the most powerful lever to generate business growth. The findings reveal that approximately 42% of marketers believe that the linear path to purchase is still as relevant today, despite the rise of digital, whereas 32% of marketers feel that expanding commerce capabilities is important for the 2021 roadmap. However, 26% of respondents see this as one of the most difficult challenges to