iProspect launches as a digital-first end-to-end media agency
The agency has adopted the âBrands Acceleratedâ tagline to sit beneath its reimagined logo. Rubeena Singh will lead the new agency along with Muddassar Memon, Kaushik Chakraborty, Krishna Kumar, Santosh Mishra and Venkata Dontha Delhi, March 16, 2021
dentsu international has officially launched the new iProspect around the world as a digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will now be the first agency to offer performance-driven brand building at a global scale.
As part of the launch, the new agencyâs global proposition was revealed:
iProspect launches as a new agency in India & Globally
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linkedin iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally. Dentsu international has globally launched the new iProspect, as a digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will offer performance-driven brand building at a global scale. In India, Rubeena Singh, Muddassar Memon, Kaushik Chakraborty, Krishna Kumar, Santosh Mishra and Venkata Dontha will be responsible for leading the new agency. The agency also has a brand-new website and has adopted the “Brands Accelerated” tagline which will sit beneath a reimagined logo. It aims to fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation and performance optimisation, plus the capabilities of scaled services within dentsu international, to give the teams huge breadth and depth of skills to draw upon to accelerate client
MUMBAI: Dentsu International has officially launched the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will now collectively be the first agency to offer performance-driven brand building at a global scale. As part of the launch, the agency revealed its
Women in Leadership: Past, Present and Future
Women in Leadership: Past, Present and Future
Listen to what Rubeena Singh, Neena Dasgupta, Priti Murthy and Roopa Badrinath had to say about the changes the industry can make to become more inclusive
On International Women s Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings and asked them for their advice, towards making a more gender-equal industry.
Here are a few key takeaways from the panel discussion that comprised Rubeena Singh, CEO, iProspect India, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, Priti Murthy, CEO, OMD India and Roopa Badrinath, Chief Talent Officer, Wunderman Thompson, South Asia.Advertising, media and marketing is one industry that has a lot of women entering the workforce. It is also perhaps one industry that has many leaders who are women too. However, we still have to cover a lot of distance when it comes to achiev
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