e magazine
16:28 | 24/05/2021
Overcoming hundreds of entries from across the globe, Vietnam s largest brewer SABECO has showed up strong at the Australian International Beer Awards, bringing the local brand into consumersâ minds across the globe.
Overcoming hundreds of entries from across the globe,Vietnam s largest brewer SABECO has showed up strong at the Australian International Beer Awards, bringing the local brand into consumersâ minds across the globe.
With a gold medal for Bia Saigon Gold, two silver medals for Bia Saigon Chill, Bia Saigon Lager. SABECO had a landslide victory at the largest annual beer competition in the world assessing both draught and packaged beer. In the 2021 edition, judges tasted 2,500 entries from over 400 exhibitors.
Brewing up change with modern strategy 09:00 | 12/04/2021
Saigon Beer Alcohol Beverage Corporation (SABECO) has been on a journey of transformation to strengthen its operational capabilities and modernise its governance system over the past year, doubling down on its efforts to reap positive results â in which human capital is one of its core strategies.
During the most difficult period of 2020 that was plagued by COVID-19 and tough new local drink-driving rules, Neo Gim Siong Bennett, who is the general director of SABECO, kept the faith in its strategy. âThis storm will soon pass, and the sun will be out again,â he said. âIn the meantime, we will focus on weathering through this storm, and be fully prepared to make hay when the sun shines again.â
Taste for innovation driving SABECOâs latest strategies 16:09 | 28/12/2020
SABECO is on track to make significant inroads with product innovation and transformation for the future, with the beverage giantâs endless efforts to please consumers in an ever-changing economic and cultural environment for drinkers.
SABECO is consistently ranking among the best and most valuable Vietnamese companies as it continues to expand its horizons
The beer shelves in Vietnam, one of the largest and fastest-growing beer markets in the world, are crowded, full of products from breweries new and old vying to set themselves up as a staple in the publicâs consumption habits â or attempting to hang onto their steadfast clientele by endeavouring to reinvent themselves.