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Taste for innovation driving SABECO s latest strategies

Taste for innovation driving SABECO’s latest strategies 16:09 | 28/12/2020 SABECO is on track to make significant inroads with product innovation and transformation for the future, with the beverage giant’s endless efforts to please consumers in an ever-changing economic and cultural environment for drinkers. SABECO is consistently ranking among the best and most valuable Vietnamese companies as it continues to expand its horizons The beer shelves in Vietnam, one of the largest and fastest-growing beer markets in the world, are crowded, full of products from breweries new and old vying to set themselves up as a staple in the public’s consumption habits – or attempting to hang onto their steadfast clientele by endeavouring to reinvent themselves.

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