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Brewing up change with modern strategy

Brewing up change with modern strategy 09:00 | 12/04/2021 Saigon Beer Alcohol Beverage Corporation (SABECO) has been on a journey of transformation to strengthen its operational capabilities and modernise its governance system over the past year, doubling down on its efforts to reap positive results – in which human capital is one of its core strategies. During the most difficult period of 2020 that was plagued by COVID-19 and tough new local drink-driving rules, Neo Gim Siong Bennett, who is the general director of SABECO, kept the faith in its strategy. “This storm will soon pass, and the sun will be out again,” he said. “In the meantime, we will focus on weathering through this storm, and be fully prepared to make hay when the sun shines again.”

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