The Puerto Vallarta International Friendship Club is kicking off the New Year with their annual 50/50 raffle fundraiser. Everyone is invited to extend a helping hand in international friendship by buying a 50/50 donation raffle ticket (or two!), to benefit community service providers that the IFC has already vetted.
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Little Black Book, Speaking to LBB’s Tom Loudon, Sean Lim, head of brand activation and experiential at VMLY&R Commerce Malaysia, reveals the creative strategy behind KFC Malaysia’s 360° celebration