Little Black Book, Speaking to LBB’s Tom Loudon, Sean Lim, head of brand activation and experiential at VMLY&R Commerce Malaysia, reveals the creative strategy behind KFC Malaysia’s 360° celebration
VMLY&R Malaysia was tasked with redefining KFC Malaysia's brand proposition, in conjunction with the brands 50th Anniversary. This led to creating the exciting immersive experience ‘Kentucky Town’, with a series of additional events expected through the rest of the year.