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Why customer promise is the real secret to brand building

A well-designed customer promise not only translates directly into sales but also provides a framework to organise a company’s activities.

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Insight Consolidates Creative Leadership With Cannes Lions Recognition

Insight Consolidates Creative Leadership With Cannes Lions Recognition
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How 2023 became the year of AI in advertising: Deepfakes, CGI, character creation, and more: Best Media Info

How 2023 became the year of AI in advertising: Deepfakes, CGI, character creation, and more: Best Media Info
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Want a Filmfare and a Film Craft Lion: Ashwiny Iyer Tiwari | Advertising

It’s been a little over a decade since Leo Burnett’s ECD left the agency world. In a candid talk with Campaign India, she reveals her experiences since turning director, how she’s walking the talk of attracting more women to the film space, and more…

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Vive la différence: as Cannes celebrates life-changing creative, how did pharma do?

Vive la différence: as Cannes celebrates life-changing creative, how did pharma do?
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