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Jann Schwarz News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Why customer promise is the real secret to brand building

A well-designed customer promise not only translates directly into sales but also provides a framework to organise a company’s activities.

Brie larsonJohn wanamakerJim stengelPete davidsonRogerl martinMimi turnerJann schwarzInternational festival of creativityWells fargoProcter gambleWorld advertising research councilCannes lionsInternational festivalGrand prixNew cokeSuper bowl

GBK Collective Partners with B2B Think Tank Founder Jann Schwarz, Building on Its B2B Marketing Expertise

Press release content from Business Wire. The AP news staff was not involved in its creation.

New yorkUnited statesDavid hendersonJann martin schwarzEric bradlowJann schwarzJon greenwoodHarvard business schoolTb instituteNew york timesWharton schoolWharton marketing departmentLondon school of economicsGlobal headMartin schwarzBusiness wire

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