Dive into five key takeaways from the report, offering an unparalleled helicopter view of the 70th edition of the Cannes Lions International Festival of Creativity.
Alumni Spotlight: Lodewijk Bloemzaad, Business Management - Marketing oit.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from oit.edu Daily Mail and Mail on Sunday newspapers.
Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in - understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky.