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In the world of marketing is research now considered a friend or foe?

Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich

United statesDave winterlichDonald trumpDavid cullenByron sharpOpinions market researchBass institute for marketing scienceMarketing society of irelandAssociation of irish market research organisationsBill bernbachTry harderInside marketingMarketing societyIrish market research organisationsEhrenberg bass instituteMarketing science

In a modern world how does business tap into what s important to under 35s? – The Irish Times

Understanding unwritten codes of youth culture is the pathway to brand relevance and business leadership, writes Claire Hyland, head of the Thinkhouse Youth Lab

Claire hylandYouth labYouth lab at thinkhouseYouth culture uncoveredInsidemarketing advertisingfeature

Brand building is brilliant news for sales

Why is B2B creative such a low priority and why is most of it so mind-meltingly dull?

Mccann erikssonTrish butlerRay coppingerSian blakeSteve forbesDavid machaleEhringer bass institute2b marketingMarketing surveySquaredot marketingInsidemarketing advertisingfeature

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