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In the world of marketing is research now considered a friend or foe?

Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich

United statesDave winterlichDonald trumpDavid cullenByron sharpOpinions market researchBass institute for marketing scienceMarketing society of irelandAssociation of irish market research organisationsBill bernbachTry harderInside marketingMarketing societyIrish market research organisationsEhrenberg bass instituteMarketing science

Opinion: An Industry That Has Never Stood Still

Opinion: An Industry That Has Never Stood Still
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

C carol fanaganEuropean society for opinionMarket researchMarketing society of irelandAssociation of irish market research organisationsResearch excellenceCarol fanaganEuropean societyIrish market research organisationsDistinctive brand assetsCategory entry pointsResearch excellence awardsMarketing society

Polling row a deeply unsettling episode for parties

Polling row a deeply unsettling episode for parties
rte.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rte.ie Daily Mail and Mail on Sunday newspapers.

Electoral commissionGreen party deputy leader catherine martinDepartment of housingAssociation of irish market research organisationsFine gaelHousing spokesman eoinData protection commissionerIrish market research organisationsGeneral data protection regulationParty deputy leader catherine martinதேர்தல் தரகுபச்சை கட்சி துணை தலைவர் கேத்தரின் மார்டின்துறை ஆஃப் வீட்டுவசதிசங்கம் ஆஃப் ஐரிஷ் சந்தை ஆராய்ச்சி ஆர்கநைஸேஶந்ஸ்நன்றாக இருக்கிறது கெயில்தகவல்கள் ப்ரொடெக்ஶந் ஆணையர்

FG members used business cards from fake polling company

FG members used business cards from fake polling company Polling firms express concern about how they are seen by the public after revelations about parties about 4 hours ago Updated: about 3 hours ago Fianna Fáil leader Micheál Martin, Fine Gael leader Leo Varadkar and Green Party leader Eamon Ryan. All three Government parties and Sinn Féin have admitted that their party members polled the public during elections while hiding the fact that they worked for a political party. Photograph: Julien Behal Fine Gael members used business cards from a non-existent company when carrying out polling for the party prior to 2016, The Irish Times has learned.

Finn rabenEuropean society for opinionIrish market research agencyMarketing researchForeign affairsRedc researchGreen partyAssociation of irish market research organisationsIrish timesFine gaelData protection commissionerEuropean societyIrish market researchIrish market research organisationsDamian loscherData protection regulation