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InMobi launches in-game advertising Delhi, April 29, 2021
InMobi has announced the launch of in-game advertising on InMobi Exchange, which will now enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hyper-casual gaming space.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
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During the past more than one year, digital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. Especially, gaming has seen rapidly growing user penetration and engagement levels during this period. According to KPMGâs India Media and Entertainment Report 2020, online gaming was the fastest-growing segment in the Media & Entertainment sector, recording a 45% growth in revenue while the user-base surpassed 365 million in the fiscal ended March 2020. As the mobile gaming indust
With this, the organisation aims to enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the hyper-casual gaming space. This follows a 45% growth in revenue in the online gaming industry. The user-base surpassed 365 million in the fiscal ended March 2020 too (according to a KPMG report). InMobi Exchange has forged partnerships with several platforms in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay and Sayollo. Jayesh Ullattil, VP and GM - India, InMobi, said, “India is the fifth largest mobile gaming market in the world. Based on our recent consumer study, we saw that the pandemic added 40% first-time gamers with 80% of all mobile gamers playing once or several times every day. 74% of all mobile gamers prefer to watch an ad over making in-app purchases and 60% recall the ad seen