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Adelaide L!VE - Weber and Starcom CEO on preparing for the death of cookies

Adelaide L!VE - Weber and Starcom CEO on preparing for the death of cookies
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

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A year when the cookies will finally crumble - The Hindu BusinessLine

A year when the cookies will finally crumble - The Hindu BusinessLine
thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.

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Google's long goodbye to cookies

Are advertisers ready for it?

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Interest-based ad targeting is being rebranded by Google and is now being beta tested on Android

Google announced the launch of the first Beta for its “Privacy Sandbox” adtech stack proposal, which aims to iterate how ad tracking, targeting, and reporting is done so it appears less creepy for individual users while maintaining an interest-based, behavioral targeting capability on web users’ eyeballs. Google has started letting Android developers kick the tyres …

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Google starts beta testing its rebrand of interest-based ad-targeting on Android

Google has begun letting Android developers kick the tyres of its claimed reboot of ad-targeting.

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