Industry is worried at increasing entry of Napalese Tea in domestic market By Kunal Bose In more than one way, the past year would go down in the annals of the famed Darjeeling tea industry, which though infinitely smaller in terms of production than its counterparts elsewhere in the country and abroad as annushorribilis. Production
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Atul Asthana, who is also the managing director of Goodricke Group Ltd, drew the CM’s attention to the ‘acute financial crisis’ being faced by the Darjeeling tea industry over the last few years due to the rising cost of production amidst stagnant prices
The instruction from the commerce ministry came at a meeting with the stakeholders of north Indian tea producers under the aegis of the Tea Board, where minister Goyal interacted with the industry
The industry, reeling under losses for seven years in a row, will be begging for a one-time financial assistance to stay afloat. Buffeted by weak export demand and a deluge of cheap Nepalese variety in India, planters claim that business has become unviable with no direction in sight to turn around