The observation comes on a day The Telegraph reported that former Parliamentarian Shanta Chhetri wrote to Prime Minister Narendra Modi and commerce minister Piyush Goyal questioning Tata Consumer Products’ alleged practice of blending Nepal tea in some of their consumers packs sold in India
Atul Asthana, who is also the managing director of Goodricke Group Ltd, drew the CM’s attention to the ‘acute financial crisis’ being faced by the Darjeeling tea industry over the last few years due to the rising cost of production amidst stagnant prices
The industry, reeling under losses for seven years in a row, will be begging for a one-time financial assistance to stay afloat. Buffeted by weak export demand and a deluge of cheap Nepalese variety in India, planters claim that business has become unviable with no direction in sight to turn around
According to the Indian Tea Association (ITA), the largest association of tea planters in the country, the tea industry has been going through a period of acute financial crisis over the last few years as the tea prices have not been able to keep pace with the rising cost of production
According to the Indian Tea Association (ITA), the largest association of tea planters in the country, the tea industry has been going through a period of acute financial crisis over the last few years as the tea prices have not been able to keep pace with the rising cost of production