Indian lounges dominate Davos for World Economic Forum Annual Meeting. WeLead Lounge showcases women leadership. Maharashtra, Tamil Nadu, Telangana, and Karnataka have pavilions. IT majors Wipro, Infosys, TCS, and HCLTech showcase AI and technology. Indian liquor available during Spirit of India Hour .
Indian Liquor: India s local spirits like Indri, Amrut, and Rampur by Radico Khaitan have gained popularity while exports could cross $1 billion in few years. Rajesh Agrawal, additional secretary at the commerce ministry, said the global demand for Indian alcoholic beverages is rising. Alcohol exports reached $230 million from April-Oct, aiming to surpass the previous year s $325 million by March 2024
India s local spirits like Indri, Amrut, and Rampur by Radico Khaitan have gained popularity while exports could cross $1 billion in few years. Rajesh Agrawal, additional secretary at the commerce ministry, said the global demand for Indian alcoholic beverages is rising. Alcohol exports reached $230 million from April-Oct, aiming to surpass the previous year s $325 million by March 2024
Scotch whisky sales are booming in Asia, with the region surpassing the European Union as the largest buyer of the spirit. This growth comes as sales in established markets such as the US and Europe slow down. Major whiskey producers like Pernod Ricard and Diageo have invested in marketing and promotional events to educate and attract Asian consumers to premium spirits. The strategy has paid off, with Asia becoming the world s biggest consumer of all whiskies. However, potential hurdles like alcohol bans in India or government crackdowns on conspicuous consumption in China could hinder future growth.