Initially, the practice was restricted to the Dhamadka village in Bhuj. However, the 2001 earthquake and the imminent water crisis prompted the craft production to expand beyond Dhamadka to Ajrakhpur.
As many as 81 per cent of 3,000 internet users aged 18 years and above, agreed that sterilising clothes is an important part of their laundry rituals, as per the report.