Swedish furniture major IKEA, which has a range of over 1,000 products as part of its children s range, is looking to scale up sourcing of toys from India for its operations here, said a top company official. Besides, IKEA India is also aiming to have around 12 per cent of sales from kids range of products in the coming years. The company, which currently sources only cotton-based soft toys from India, is also exploring to expand in some other categories such as wooden toys, said IKEA India Country Commercial Manager Kavitha Rao. IKEA, which has participated in the India Toy Fair, said it is exploring opportunities to partner with several players in the toy segment, which is a big focus area of the company.
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Modi explained the science of Lattu-Gulati
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खिलौना उद्योग के लिये आवश्यक प्रोत्साहन का मूल्यांकन कर रही है सरकार: अधिकारी - government officials are evaluating the necessary incentives for the toy industry
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