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Turn it off – the anti-idling campaign

Switch off! Anti-idling campaign

Webinar to highlight to fleets how vehicle idling causes air pollution and increases fuel costs

Webinar to highlight to fleets how vehicle idling causes air pollution and increases fuel costs
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Air pollution is an invisible killer and a dangerous reality for Londoners

Air pollution is an invisible killer and a dangerous reality for Londoners (Getty Images) While Covid-19 and Brexit have continued to dominate national headlines, there’s another another critical issue affecting the lives of every Londoner, which hasn’t been front and centre. Here in the City we’ve started three exciting schemes to help rid the capital of toxic air. In partnership with Camden Council, and funded by TfL through the Mayors Air Quality fund, we’ve launched a London-wide advertising campaign encouraging drivers to turn off their engines when parked. “Engine Off, Every Stop” features posters and billboards on roadside sites and petrol stations.

New campaign urges London s drivers: switch off engines when parked to save lives

A new London-wide advertising campaign has launched today [22 February] encouraging drivers to turn off their engines when parked to cut air pollution. Led by the City of London Corporation and Camden Council, and funded by the Mayor of London, the ‘Engine Off, Every Stop’ campaign features posters and billboards on roadside sites and petrol stations across the capital. Drivers are also being reached with radio adverts, videos and social media, in a bid to change behaviour. The four-week project highlights air pollution as an “invisible killer” and a dangerous daily reality for many Londoners. During the current national lockdown, any journeys by motor vehicle are strongly discouraged, unless they are essential for work, business or other valid reasons such as shopping for essentials.

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