A new London-wide advertising campaign has launched today [22 February] encouraging drivers to turn off their engines when parked to cut air pollution.
Led by the City of London Corporation and Camden Council, and funded by the Mayor of London, the ‘Engine Off, Every Stop’ campaign features posters and billboards on roadside sites and petrol stations across the capital.
Drivers are also being reached with radio adverts, videos and social media, in a bid to change behaviour.
The four-week project highlights air pollution as an “invisible killer” and a dangerous daily reality for many Londoners.
During the current national lockdown, any journeys by motor vehicle are strongly discouraged, unless they are essential for work, business or other valid reasons such as shopping for essentials.