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DEQ seeks comment on proposed wastewater reuse permit modification for Idahoan Foods, LLC
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How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency
Gen Z has the fastest-growing buying power of any generation but it s still one of the most misunderstood and challenging age groups to market to.
While previous generations can be generally be persuaded to buy products through brand loyalty, fear of missing out, or high-budget ads from major companies, Gen-Z s relatively modest spending habits and craving for authenticity has turned some traditional marketing tactics upside down.
Gen Z s budget-consciousness became even more apparent during 2020 and the global pandemic. As physical stores closed, brands struggled to keep up with online sales demand, and as members of the young-adult workforce worried about job security, brands had to take even more steps to market to the age group.
Earlier this year, Idahoan Foods hired 100 new employees after the company saw a 250% increase in sales. Starting this week, Idahoan Foods is looking to hire another 70 employees as demand for non-perishable food products has continued throughout the pandemic. The Idaho Falls-based company is the leading seller of instant mashed potatoes in the United States.
Idahoan Foods has âembraced its role as an essential business in helping feed families across the country during the pandemic. Since then, the company has been able to both maintain a safe workplace for its employees and protect the food supply chain to grocery stores,â said Casey Carty, of Hunter Public Relations, which handles Idahoan Foodsâ public relations outreach.
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