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This Viewpoint discusses the diagnosis of hearing loss, the use of hearing-assisted devices, and the effects of disability and proposes an action plan of measur
How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency
Gen Z has the fastest-growing buying power of any generation but it s still one of the most misunderstood and challenging age groups to market to.
While previous generations can be generally be persuaded to buy products through brand loyalty, fear of missing out, or high-budget ads from major companies, Gen-Z s relatively modest spending habits and craving for authenticity has turned some traditional marketing tactics upside down.
Gen Z s budget-consciousness became even more apparent during 2020 and the global pandemic. As physical stores closed, brands struggled to keep up with online sales demand, and as members of the young-adult workforce worried about job security, brands had to take even more steps to market to the age group.