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Hub: evidence grows of greater viewer acceptance of ads

In its regular monthly update, analyst Hub Entertainment Research has attempted to debunk the received wisdom that TV viewers “hate” ads, noting that its data h.

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SVODs Now Nearly Tied With Live TV As Viewers Default Starting Point

SVODs Now Nearly Tied With Live TV As Viewers Default Starting Point
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Survey: 36% of TV Audiences Interact with Shoppable Ad QR Codes

New report from VAB highlights shoppable TV ads opportunities

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VAB Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes

/PRNewswire/ What does the shoppable TV ad landscape look like in 2023? And in what ways are there more opportunities for marketers than ever before? The.

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Smart TV owners accelerate non-TV feature uses

TVs aren’t just for TV anymore says a new study from Hub Entertainment Research finding three-quarters of smart TV owners have made use of one of seven specific.

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