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Busting what the analyst says is the myth that TV viewers strongly dislike advertising and will go out of their way to avoid them, a Hub Entertainment Research .
Noting that the market is now “churning on a dime”, and on the heels of its June study showing consumers have become more careful in platform choice, Hub Entert.
New data from TV consumers shows have reached a saturation point when it comes to the maximum number of TV/video services they own around seven services,…