With their other offering, music. Musically, whats happening is very exciting. Ten years ago, artists would still go on tour as a way to sell records. Today, no one is making any money selling records. The only real money is in the live performance, and to have an intimate experience with an artist becomes very precious. Wesley, otherwise known as john wesley harding, has had a long music career, but his soldout cabinet of Wonders Cabaret Show at city winery is one of his favorite gigs. I think were up to our 92nd show. The whole idea of a comfortable evening out with good wine and good food is a good deal, too. The way our show is run and run here is tribute to the fact that theres a certain kind of thing that is perfect for this place. Dont blink because in an instant, city winery has one more trick up its sleeve. This well oiled machine quickly
big change when he noticed his customers buying a lot of beer tap handles, products that werent even part of the original plan. When you hav
he s also co-author of the new book, hacking growth, how today s s fastest growing companies drive fast-growing success. thanks for wiig here. before we start, define growth hacker for me. growth hacker or growth hacking is really about understanding the full customer journey. and doing testing across that entire customer journey and contrast that with the typical marketing which tends to be more externally focused. so growth hacking takes it to a level where it s focused on all levels of growth and having a team work together to test those levels. i want to go through urtips because it takes people on the journey. the first one you talk about is understand your must-have benefit. don t you think when most companies launch a product they understand that or no? it s surprising that a lot of companies, when they launch a