With their other offering, music. Musically, whats happening is very exciting. Ten years ago, artists would still go on tour as a way to sell records. Today, no one is making any money selling records. The only real money is in the live performance, and to have an intimate experience with an artist becomes very precious. Wesley, otherwise known as john wesley harding, has had a long music career, but his soldout cabinet of Wonders Cabaret Show at city winery is one of his favorite gigs. I think were up to our 92nd show. The whole idea of a comfortable evening out with good wine and good food is a good deal, too. The way our show is run and run here is tribute to the fact that theres a certain kind of thing that is perfect for this place. Dont blink because in an instant, city winery has one more trick up its sleeve. This well oiled machine quickly
big change when he noticed his customers buying a lot of beer tap handles, products that werent even part of the original plan. When you hav
in order to add value. two, become a thought leader. establish yourself as an expert in your industry, by speaking at conferences and attending networking events. three, change up your email strategy. use sites like mail chimp, boomerang and mail track to improve the quality of your email responses and follow-up. four, form a partnership. you can align yourself with a successful business, find ways that you both can benefit from the relationship and tap into each other s customer base. and five, become a social media master. it doesn t have to be brain surgery. on whatever platform your target audience frequents, start a conversation and keep it authentic. all fast-growing companies have one thing in common they built products or provide a service that in the eye of their customers are simply must-haves. what can you do to harness your strategy. shawn ellis is the founder and ceo of growth hackers.com.
congratulations on. we love seeing your companies from all around the country. pick up your smart phone, take a selfie of you and your business and share it with our audience. no professional shots, please. send it to yourbusiness@msnbc. include your name, the name of your business, where you are and use the hash tag your business selfie . here s one thing i took from today s show. when i was talking to shawn, his consulting bt about growth hacking, he talked about having a metric that everybody looks at that really you look at every day to see are you growing the way you re supposed to and making sure everyone in your company knows that metric. i can t stress how important this is. it gets everyone on the same page from engineering to marketing to finance. everyone, if you know what kind of thing you re going to look at to say you ve been successful.
he s also co-author of the new book, hacking growth, how today s s fastest growing companies drive fast-growing success. thanks for wiig here. before we start, define growth hacker for me. growth hacker or growth hacking is really about understanding the full customer journey. and doing testing across that entire customer journey and contrast that with the typical marketing which tends to be more externally focused. so growth hacking takes it to a level where it s focused on all levels of growth and having a team work together to test those levels. i want to go through urtips because it takes people on the journey. the first one you talk about is understand your must-have benefit. don t you think when most companies launch a product they understand that or no? it s surprising that a lot of companies, when they launch a
two, become a thought leader. establish yourself as an expert in your industry by speaking at conferences and attending networking events. three, change up your e-mail strategy. use sites like mail chimp, boom rang, and mail track to improve the quality of your e-mail responses and follow-ups. four, form a partnership. you can align yourself with a successful business. find ways that you both can benefit from the relationship and tap into each other s customer base. and five, become a social media master. it doesn t have to be brain surgery. on whatever platform your target audience freak wnts, start a conversation and keep it authentic. all fast growing companies have one thing in common. they have built products or provide a service that in the eye of their customers are simply must-haves. so what can you do to harness the strategy for your company to grow fast? shaun ellis is the founder and ceo of growth hackers.com.