Friday, 16 April 2021, 12:36 pm
The Out of Home Media Association Aotearoa (OOHMAA)
reports its strongest quarterly revenue performance since Q1
2020, signalling the sectors continued recovery
post-Covid-19. The association was pleased to report net
media revenue of $26.9 million for Q1 2021, a decline of
-8.3% year-on-year and an improvement from a -12.5% decline
in Q4.
Digital revenue continues to soar, pulling in
$17.9 million this quarter, accounting for 67% of total
revenue share for Q1, with March accounting for 70% share of
all out of home revenue. This dynamic is a reflection of
shortened planning cycles.
The out of home industry is
benefiting from an economy in recovery mode following the
Tuesday, 23 February 2021, 4:01 pm
The Out of Home Media Association Aotearoa (OOHMAA)
joined Melanoma NZ’s hugely important campaign this summer
to raise awareness of melanoma and how easily it can hide in
plain sight.
For the past few weeks Melanoma NZ and
campaign supporters including OOHMAA members, oOh!Media,
JCDecaux, QMS, Media5, Ad-Vantage and Bekon, Lotto
Powerball, No Ugly, L&P and MetService have used out of
home advertising to show just how easy it can be to miss a
new or changing spot.
Full stops designed to look like
melanoma spots, and representing the seven visual signs of
melanoma, have been subtly appearing in advertising