Com Olho, becomes India’s first company to win the patent for advertising fraud detection
Abhinav Bangia, Founder & CTO at Com Olho
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Com Olho, one of the fastest-growing companies to protect enterprises from digital frauds, has become India’s first company to receive a patent for Advertising Fraud detection. The company creates innovative – new-age technology to help enterprises mitigate the risks arising from various kinds of digital frauds.
Digital advertising fraud is on a dramatic rise as digital advertising has become an integral part of the online marketing strategies for forward-moving companies. According to a KPMG report, digital advertising spend is expected to touch a whopping of ₹23,600 crores in FY2020. Additionally, industry experts state a minimum of 15% of the ad-spend is lost in advertising fraud, which is roughly ₹3500 crores. Consequently, it fuels the growth of malicious players and impairs consumer experience,
भारत के आत्मनिर्भर अभियान को खुद को अलग-थलग करने के कदम के रूप में नहीं देखा जाए : मुंजाल - india s self-sufficient campaign should not be seen as a step to isolate itself munjal
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नायका आईपीओ: नायका पेश कर सकती है आईपीओ, जानिए क्या होगी कंपनी की वैल्यूएशन
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