Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”.
PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised.
Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards.
Star Media Group names new CEO Details 26 February 2021
Star Media Group has appointed Alex Yeow Wai Siaw as its new group CEO. In a memo seen by
A+M, it is stated that Yeow, will take on the role come March. He was formerly the group CEO and executive director of Tropicana Corp, and brings with him vast experience and knowledge from his working experience.
His corporate experience has seen him helm other listed companies on Bursa Malaysia where he was previously the managing director at Guocoland Malaysia and chief executive at Malaysian Mosaics. His corporate experience also saw him serve in top management roles at Lafarge Malayan Cement and Hap Seng Consolidated.