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Big brands lose their edge in 2021 Gustavson Brand Trust Index

Big brands lose their edge in 2021 Gustavson Brand Trust Index News provided by Share this article VICTORIA, BC, May 3, 2021 /CNW/ - The 2021 Gustavson Brand Trust Index (GBTI) reveals a dramatic shift in consumer loyalty and purchase considerations. These changes highlight the relationship between consumer trust, brand advocacy and authenticity. The Gustavson Brand Trust Index (GBTI) has released its 2021 results. (CNW Group/Gustavson School of Business) On the heels of an exceptionally tumultuous year, the seventh iteration of the GBTI study found that consumers trust in brands is linked to authenticity their belief that the brand reflects their values. Previously trusted brands such as Amazon, Whole Foods, Air Canada and Tesla Inc., dropped in the rankings as consumers felt that the companies values no longer aligned with their own.

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Canadian consumers lose trust in big brands during pandemic: study

Canadian consumers lose trust in big brands during pandemic: study by The Canadian Press Last Updated May 3, 2021 at 2:14 pm EDT VICTORIA A study has found that Canadian consumers’ trust in big brands dropped during the pandemic as they feel companies’ values no longer aligned with their own. The Gustavson Brand Trust Index by the University of Victoria looked at consumer trust and factors that affect it. The study says Air Canada, which experienced a rise in trust in early 2020, saw a decline overall after it failed to issue customer refunds and promoted travel during the pandemic. It also found that Canadians have a high ability to detect whether a brand demonstrates a short-lived act of compassion to take advantage of the pandemic.

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Brand trust declined during pandemic: study

Winnipeg Free Press By: The Canadian Press Last Modified: 3:54 PM CDT Monday, May. 3, 2021 Save to Read Later VICTORIA - Consumer trust for big brands dropped during the pandemic amid concerns about how ethically companies behaved, a 2021 study has found. People line up at the Toronto Premium Outlets mall on Black Friday for shopping sales during the COVID-19 pandemic in Milton, Ont., Friday, Nov. 27, 2020. THE CANADIAN PRESS/Nathan Denette VICTORIA - Consumer trust for big brands dropped during the pandemic amid concerns about how ethically companies behaved, a 2021 study has found. The Gustavson Brand Trust Index by the University of Victoria, conducted between January and February this year, looked at consumer trust and the factors that affect it, as well as brands that succeed at it.

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MEC, Telus among most trusted brands in Canada: survey - Business News

MEC, Telus among most trusted brands in Canada: survey - Business News
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Canadian consumers lose trust in big brands during pandemic: study

Canadian consumers lose trust in big brands during pandemic: study
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