Big brands lose their edge in 2021 Gustavson Brand Trust Index
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VICTORIA, BC, May 3, 2021 /CNW/ - The 2021 Gustavson Brand Trust Index (GBTI) reveals a dramatic shift in consumer loyalty and purchase considerations. These changes highlight the relationship between consumer trust, brand advocacy and authenticity.
The Gustavson Brand Trust Index (GBTI) has released its 2021 results. (CNW Group/Gustavson School of Business)
On the heels of an exceptionally tumultuous year, the seventh iteration of the GBTI study found that consumers trust in brands is linked to authenticity their belief that the brand reflects their values. Previously trusted brands such as Amazon, Whole Foods, Air Canada and Tesla Inc., dropped in the rankings as consumers felt that the companies values no longer aligned with their own.