Majority of TV Programs Fail to Resonate with Diverse Audiences
New Measurement Tool Puts Diversity & Inclusion in Starring Role Right Before Network Upfronts
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LOS ANGELES, May 13, 2021 /PRNewswire/ A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television s annual upfront marketplace.
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Funding outside organizations triggers debate on Waterville’s budget priorities
Some councilors on Tuesday questioned whether the city should commit to funding certain organizations in the proposed budget, while others said the city has the money to do so.
WATERVILLE Should the city donate money toward community service groups?
That controversial question is prompting city councilors to debate other key budget priorities whether to fund a new economic development position at the Central Maine Growth Council, or cut the tax rate as they examine tens of thousands of dollars in municipal funding.
The debate started Tuesday night as the council considered funding the Alfond Youth & Community Center with $10,000 each year for three years; $15,000 for Kennebec Valley Community Action program; and $43,500 for the growth council. Councilors also discussed another $100,000 for a three-year period to hire a person who would be dedicated to economic development
Waterville to consider Lockwood Mill housing plan TIF change
The Waterville City Council on Tuesday also will consider helping to fund community service organizations.
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WATERVILLE The public will have a chance Tuesday to ask questions and comment on a proposed change to a tax increment financing district and related development plan for the Lockwood Mills housing project.
The Waterville City Council will hold a public hearing on the proposal at 6:45 p.m. and consider taking a first of two votes on the TIF plans at the regular council meeting following the hearing. The meeting will be accessible via a link on the city’s website.
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